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Beauty Industry, Beauty Launches

P&G to Nix Brand Spokespersons

It’s the latest move in the company’s cost-cutting drive.

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By: Jamie Matusow

Editor-in-Chief

Just as the consumer product giant is planning to cut as many as 100 of its brands, some of its spokespeople will also be on their way out. Procter & Gamble has announced that it will cut back on its brand ambassadors as a way to simplify advertising and lower costs.
 
Among those who will retain their status are P&G’s two main global spokespeople for one of its billion-dollar brands, Head & Shoulders—Lionel Messi and Sofia Vergara. The two will serve globally, rather than P&G naming multiple spokespersons for various regions around the world.
 
Shorter ads “with higher impact” are also reportedly in the works.
 

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